Top Three Take Aways

Top Three Take Aways

By Veer Taneja

The 80-20 Rule:

One of my top learning’s from this course was the relevance of the “80-20 Rule” in practically any and every business. This idea also got reiterated and validated through the informational interview process. My Interviewee, a senior manger in the finance strategy department at the Marriott, specifically spoke about the “80-20 Rule” and explained to me how Marriott alters their marketing budget in order to target specifically to the 20 percent who bring 80 percent of the business. It was extremely exciting to learn about this.

Leadership:

My second top learning experience was during our class about Leadership and Management and the role they play. Everything from the distinction between a supervisor and a manager and differences in their job profiles, their duties and responsibilities to what a good manager should do and what he/she should not do. This class was very informative and clicked well with my aim to be an entrepreneur one day. It was really intriguing and interesting to learn about the common practices in the leadership roles.

Branding:

My third biggest take away was from our branding course work. The difference between brand image and brand equity, the importance of building a personal brand, and the brand development model all added to my understanding of the term branding. The Best western case was a great way to understand that while building a brand what factors should be standardized, regionalized, and localized.